Waseem Khan’s work is colorful, confrontational, and full of narrative. Chameleon like, Waseem slips on varied roles based on the visual briefs his clients need. His work includes clients like Raymonds Everblue shot in London, Lee Jeans in Malaysia & Colombo, Odel in Colombo, Myer, Daimuru & Scullers in Melbourne, Fredrick Lee & CK Tang in Singapore & more work in India than he can remember. Somehow he treads the fine line of keeping it serious and playful at the same time. If simplicity is the ultimate sophistication, then Waseem’s work is the embodiment of actual simplicity in fashion & advertising photography.
Possessing an innate ability to get models comfortable quickly, he gets more of what is required from the creative brief. Whether shooting for Ad Agencies, Lifestyle/Fashion and more, he expertly produces, directs & executes his shoots with dexterity, quite confidence & creates a fun atmosphere throughout the process.
Whether shooting celebrities or models, individually or in groups, he tells stories though fashion photography in a sensual, tasteful & classy manner. His work uses simple concepts to make big statements. After a hiatus of nearly 3 years, Waseem Khan is back to doing what he does best – shooting creative, exciting images. Set to launch his book showcasing his new work in September/October this year, Waseem is poised to redefine his own high standards of innovative, timeless, classic photography.